Ganesh Iyer is the Edgar F. Kaiser Professor of Business Administration at Berkeley Haas. He has written extensively on various areas of marketing strategy, including the coordination of product distribution, marketing information, internet strategy, strategic communication, and bounded rationality in marketing strategy.
He is the faculty director of the Center for Growth Markets which focuses on growth and development challenges in fast-growing economies across the world, which represent the economic, business, and human capital development opportunities of the 21st century.
CGM provides intellectual leadership and creates actionable research and knowledge to solve the grand challenges related to business and economic development in growth markets. CGM facilitates collaboration between UC Berkeley researchers and corporate partners, academic institutions, and policymakers in growth markets.
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Professor of Business Administration
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